A team of expers in Australia surveyed 1000 people over the course of 7 separate studies in 2012 to determine what the world’s UGLIEST color is. And the winner?
Opaque Couche’ AKA Pantone 448 C.
Why did this particular color win?
According to the Brisbane Times, the people who were surveyed described this color as “sewage-tinted” as well as “tar”, “dirty” and “death.” In fact, this color is so ugly that some countries have started putting it on cigarette boxes in an effort to discourage people from purchasing them.
Do you agree? Or do you think it’s not so bad?