Do not adjust your screen – Mr. Potato head IS ‘wonky’ on purpose. He’s really only ever been ‘attractive’ to Mrs. Potato Head, but now his manufacturer Hasbro has hit him with the ugly stick on purpose; to call attention to ‘ugly’ vegetables, which should be eaten and not tossed. The single toy, limited-edition makeover, in partnership with U.K. grocery chain Asda is to raise awareness about food waste. All proceeds of ‘Wonky Mr. Potato Head’ will go to FareShare, a non-profit that redistributes surplus food to people in need. Canadians waste an estimated $31 Billion every year by throwing out perfectly good food that may be misshapen or have a blemish.
Click here to bid on the single, limited-edition ‘Wonky Mr. Potato Head’!