Pepsi got lots of publicity with the Kendall Jenner ad released Tuesday, but definitely the wrong kind. The nearly two-minute video, featuring Skip Marley’s ‘Lions’, shows Jenner in a modeling shoot, distracted by a passing multi-racial protest, which she joins. It’s not clear what the protest is about, but Jenner apparently solves the issue by handing a Pepsi to a police officer, who smiles back at her, causing the crowd of protesters to break into cheers.
When the ad was released yesterday, the internet pounced, calling it tone-deaf and accusing it of trivializing the Black Lives Matter movement, among others. Today Pepsi issued an apology, and pulled the ad.
Kendall Jenner ended police brutality with a Pepsi. so if a cop tries to beat or kill you hand them a Pepsi asap!
— ㅤ (@drugvisuals) April 5, 2017
So we should just give Putin & Assad & Trump a can of Pepsi & everything will be fine?
— Kumail Nanjiani (@kumailn) April 4, 2017