Want your kids to start eating more vegetables? Change their names!
Researchers at Stanford recently spent about a month changing up the signs next to vegetables in the cafeteria, and they monitored how many students ate each vegetable when they called it different things. They tried boring labels, like “corn” and “green beans.” They also tried things like “vitamin-rich corn” and “reduced-sodium corn.” It didn’t make a huge difference though.
But when they used labels like “rich, buttery, roasted SWEET corn,” 25% more students ate it, and the servings they took were 23% bigger.
The recipes never changed. The “rich, buttery” corn was exactly the same as when they just called it “corn.” The experiment worked on other vegetables too!