The new owners of Trump Tower in Toronto are willing to pay a reported $6 million to remove the Trump name from the property.
The building has been a target of several protests against Donald Trump, both before and after he became U.S. President, and a class action lawsuit from investors who allege that they were led to believe that the building would be a good investment, but instead lost money.
Last month the property, encompassing 211 hotel rooms and 74 private residences changed hands for $298 million, but the name change was an additional fee.
New owners JCF Capital ULC will be re-branding the hotel and residence as the Marriott St. Regis; the name change was to happen by August 1st but began early:
— blogTO (@blogTO) July 18, 2017
— Frank R Margani (@FrankMargani) July 18, 2017
Of course, the internet began to comment immediately:
I suppose they start with the M so it won't say "Rump" hotel. A little too on the nose for the Trump brand, I suppose.
— Julia Perreira 🤓 (@JuliaPerreira) July 18, 2017
Suddenly Chicago is jealous of Toronto. https://t.co/6z1fLgqLoa
— Brad Dugard (@BDugard) July 18, 2017