The go to accessory for dads who have an affinity for the socks and sandals combo…or the nerdy traveller…the fanny pack is BACK!
And we have Dwayne “The Rock” Johnson to thank.
Back in the summer of 2014 he posted this old school photo of himself on Instagram to poke a little fun at himself. Obviously he went viral, and this only escalated when he hosted SNL back in May due to the promo pics where he wore this exact outfit.
Sure it was a hilarious joke, but it snowballed into the fashion world. Today fanny packs are flying off the shelves as the #1 top selling men’s accessory. In fact, between Sept 2016 and Sept 2017 the fanny pack industry has grown by 10 percent, worth approx 100 million.
Big names like Louis Vuitton and Gucci are now making fashion fanny packs, and calling them “belt bags.”
Full disclosure, my friends like tossing this pic of me around to make fun of me. But wont they be embarrassed when they find out I’m actually on top of the fashion game? HAH!
Photo: Brianne Oke (She shouldn’t judge, she wears booty pop undies)